Raela, a name that represents self-reliance, attention to detail, and care for humanity — our collections are carefully conceived through an enriched design philosophy that endeavours to preserve age-old craft, engage in ethical practices and honour our environment by creating pieces of longevity.
Having worked within different areas of the fashion industry for many years, both respectively and together, co-founders Rae Pooley and Nataschia Holland wanted to create a brand that would challenge trends and the fast paced norms of the industry — designing special pieces to be treasured; heirlooms to be handed down.
Alongside their mutual admiration for careful craft, they have a beautiful connection through their homeland of South Africa; a rapport that felt serendipitous when they became colleagues and one that in 2018, led them to the birth of Raela.
To honour the motherland of our founders and product alike, we will be contributing $5 to each of our two charity partners, Thandi House (South Africa) and Kasturi & Mehfuza Charitable Trust (India) for every bag sold. We believe that a product is so much more beautiful when its value extends beyond the gratification of its owner, and offers enlightenment to others.
"I often take on a philosophical approach in my creative work, which is why I feel such a profound connection to India and our adaptation of traditional craftsmanship. The country and its people are a constant source of inspiration to me."
— Nataschia Holland, Co-Founder & Designer
"I have always been drawn to products with stories and nuance, that push aesthetic boundaries while staying timeless. There is so much beauty in products made by the human hand, so I feel humbled to have such talented artisans bringing our designs to life.”
— Rae Pooley, Co-Founder & Designer
View the full collection here