The back of a garment catches your eye.

You notice how it follows the curves of the woman's body, wrapping around her purposefully and highlighting her figure with ease. She turns around and suddenly all you see is her.

She is the most important thing in the world. 

The woman underneath the clothing is the most important thing in my world. Her comfort and ease is my number one goal. I design to make her not only physically comfortable, in garments that allow her to move freely without worry, but also to give her the mental comfort and confidence that comes with knowing she looks beautiful in her clothing. 

As the woman guides my process, so do my materials. I look for the beauty within each and bring it out, working with their natural tendencies and structures, allowing them to suggest the form of the garments. 

I want to make people happy. Clothing is the one item that travels with us throughout our day. It changes how we feel about ourselves. If we set ourselves up for the day by wearing something comfortable that makes us feel beautiful, we can focus our energy elsewhere and start all we do from a positive place. 


What are your thoughts on athe industry right now and what’s ahead? What would you like to see? 

I see the need for sustainable design. In our industry alone we have already created so much material waste, most of which ends up in landfills. It is time to make a serious commitment to using this waste to produce new goods as a means to clean up our planet. There will always be a demand for clothing, and as designers we have the power to make our clothing an active part of the solution rather than the problem. 

Who do you want to collaborate with? 

I would love to collaborate with a materials engineer. I think it would be really exciting to work with recycled materials and smart fabrics to create high functioning, sustainable clothing that improves day to day life, and cleans up the planet, while still looking and feeling like fashion. 

What advice do you have for emerging designers? 

Find the lesson in the hard times. Find what is worth standing up for, and stand. 


Visit BRYN LOURIE online.