DEAR SAMFU

A modern spin on the Samfu for today's mindful women

Dear Samfu is a conscious womenswear brand making nostalgic clothing for contemporary women.

Aimed at bringing back Grandma’s values of thoughtful consumption and sustainability into this generation’s wardrobe, Dear Samfu puts a modern spin on Grandma’s favourite silhouette, the Samfu.

If you have not heard of the Samfu, it is cantonese for 'shirt and pants', and is a light suit consisting of a plain high-necked shirt and loose trousers worn by Chinese women in the past. Because it is designed for maximum comfort for the tropical heat, and allows ease of movement without compromising modesty, it became a highly popular everyday style in Southeast Asia in the 1950-60s.

Dear Samfu’s first collection is available exclusively online and offers a breezy shirt and pants nostalgic for generations past and still relevant in 2020 and beyond. To tackle the issue of overconsumption and increasing clothing waste, all pieces are launched in small batches and made only from deadstock fabrics which are leftover fabrics overproduced or left behind by manufacturers and mills.